The real estate market is one of the most lucrative fields you can enter, which also makes it extremely competitive. Only agents who work hard and put solid marketing techniques to use rise to the top. And the ones who continue to learn and adjust their strategies are the ones who stay there.
But how exactly do you find out what works and what doesn’t when it comes to advertising yourself and your business? The fact is there is no one, simple strategy for successful marketing.
The experts at Wise Pelican have a wealth of information on different types of techniques and various other tips for real estate pros who are hungry for success. Here is a little more info:
Successful Real Estate Agents Focus on Brand Recognition
As far as general marketing goes, there are two types that businesses use: brand recognition and direct response. Most of the major corporations focus on the former.
For example, McDonald’s doesn’t advertise in a manner that drives you to a website to buy a hamburger. But their constant presence on every platform from TV to the internet to radio to print means that their brand is constantly in front of your eyes. Wise Pelican has some great information to help take your branding to the next level.
As a real estate professional, you will want to dedicate much more marketing resources to brand recognition than most other types of sales careers would call for. However, this is done in combination with a solid direct response marketing strategy as well, which we will look at next.
They Create a Strong Traditional Marketing Strategy
What does it take to put together a comprehensive and effective marketing plan? According to the industry insiders at Wise Pelican, it starts with the tried and true techniques that have been serving real estate professionals well for years:
- Cold calling/follow up calling
- Door Knocking
- Networking with other agents
In addition to these traditional, direct marketing techniques, perhaps the most important and effective are:
Real Estate Postcards
- Just Listed
- Just Sold
- Coming Soon
- Open House
- Under Contract
- Market Update
- Automated Seller Valuation
They Create a Strong Digital Marketing Strategy
Even with the best traditional marketing plan in place, you need a solid virtual presence as well. Sites like Wise Pelican note that because so much business is done online that without a website, blog, and social media accounts; it is likely that you will get left behind by your competitors.
They Are Stubborn and Persistent
Perhaps the most important thing of all, according to many experts, is relentlessness. Real estate can be a dog-eat-dog industry. The ones who achieve ultimate success never quit, never give up, and always keep moving forward with innovative ideas.
How Sites Like Wise Pelican Help Real Estate Professionals Achieve Their Goals
There is no shortage of information and materials related to marketing strategy in the real estate field. But when it comes to trusting your business (and income) to outside sources, you need to be certain that they are experts in the industry.